Goodman Fielder x Matt Moran x Saveful

Objective
Capture natural, polished content from Goodman Fielder’s sustainability event with Matt Moran - made for social, PR, and internal use.

What we did
We covered the full event in stills and video - from guest arrivals to the panel conversation - with a focus on storytelling moments, subtle branding, and Matt’s insights. Key images were delivered same-day to meet media deadlines.

Creative process
We worked in closely, moving with the event instead of around it. The goal was simple: reflect the tone of the room and the intent behind the night, without over-styling it.

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Results
A gallery of strong stills and a clean-cut highlight video, supported by social-first reels. Used across multiple channels post-event.

Conclusion
A smart, purposeful event - with content that held onto the message long after the lights dimmed.

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