R.M.Williams VIP Event

Objective
Deliver elevated photo and video coverage for the R.M.Williams VIP event - focused on premium content for social, PR, and internal wrap-up.

What we did
We provided 3 hours of dual coverage, capturing both stills and video across arrivals, styling moments, the media wall, and overall atmosphere. Thirty hero photos were edited and delivered same day to meet real-time publishing needs, with the rest of the content finalised post-event.

Creative process
This shoot was all about style, presence, and flow. We worked close to the action - balancing sharp composition with warmth and energy. The goal was to show the brand in its best light, without losing the realness of the room.

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Results
A suite of high-impact stills and short-form video delivered with same-day and short-turnaround edits. All content cleared for use across socials, digital, and press.

Conclusion
A premium in-store event - matched with content that moved fast and looked sharp.

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